CRM & Reporting Basics

GoHighLevel (GHL) is the CRM you will use to track all daily activity.

Your job inside GHL is focused on speed, simplicity, and accuracy so you can spend the majority of your time making calls.

This guide explains how GHL is set up and how you should use it every day.


1. Pipeline Setup (Where You Track Lead Status)

We use a simplified, high-speed pipeline designed for appointment setters.

You will only use the following stages:

Outbound Cold Calling Pipeline Stages

  1. New Lead

  2. Attempted Contact

  3. Spoke to Gatekeeper

  4. Spoke to Decision-Maker

  5. Interested – Follow Up

  6. Appointment Booked

  7. Not Interested

Your job: Move the lead to the correct stage after every call.
This should take 1–2 seconds.


2. What You Must Update for Each Lead

Every time you call a lead — whether they answer or not — you must update two things:


A. Pipeline Stage

Select the stage that matches what happened:

  • No answer / voicemail left → Attempted Contact

  • Reached receptionist → Spoke to Gatekeeper

  • Reached owner but not booked → Spoke to Decision-Maker

  • Owner shows interest → Interested – Follow Up

  • Booked → Appointment Booked

  • Not qualifying → Not Interested


B. Short Note (One Line Only)

Notes should be simple and fast.

Examples:

  • “VM left”

  • “Spoke w/ gatekeeper — owner out”

  • “John (owner) — wants follow up Tues 2pm”

  • “Booked Thurs 10am EST — solar appt review”

Notes should take 5–10 seconds, no longer.


3. Calendar Booking Setup

When creating an appointment, you only fill in:

  • Name

  • Business Name

  • Phone

  • Email

  • State

  • Appointment Date & Time

  • Brief call notes

Keep it simple. Keep it fast.

A confirmation automation will send the prospect reminders — no manual follow-ups needed unless instructed.


4. Daily Workflow Inside GoHighLevel

To keep things fast and predictable, follow this workflow every day:


Step 1: Open the “Today’s Call List” View

This is a filtered list of all leads you should call today.

You will see only the leads that require action:

  • New Lead

  • Attempted Contact

  • Spoke to Gatekeeper

  • Spoke to Decision-Maker

  • Interested – Follow Up

You should not browse the full CRM.


Step 2: Make Calls

Use your phone or dialer while keeping the GHL tab open.


Step 3: Update CRM Immediately

After each call, update:

  1. Pipeline Stage

  2. One-line note

This should take under 10 seconds.


Step 4: Book Appointments When Qualified

If qualified and interested:

  • Add appointment to the Leadbreakers Sales calendar

  • Update lead to Appointment Booked

  • Add brief notes


Step 5: End-of-Day Cleanup

Before you finish your shift:

  • All leads contacted must be updated

  • All appointments must be entered

  • All follow-ups must be scheduled

  • No “mystery leads” left without notes

This keeps the pipeline clean and accurate.


5. What Good CRM Hygiene Looks Like

A well-managed CRM includes:

  • Every interaction updated

  • No missing notes

  • Accurate pipeline stages

  • Clear appointment entries

  • Clean follow-up tasks

Good CRM equals better conversion rates and better bonuses for you.


6. Why We Keep the System Simple

We keep GHL lightweight so you can:

  • Make as many calls as possible

  • Move fast

  • Avoid unnecessary clicking

  • Focus on booking appointments

  • Spend less time on admin