1. Principles
These guide every call.
You cannot control results — only inputs.
Your job is dials, conversations, and appointments.Shorter calls create more appointments.
Long calls = you’re selling. Short calls = they book.You are not here to explain. You are here to book.
The strategist does the selling, not you.Volume beats talent.
Success = more swings, not perfect swings.Remove friction. Reduce the ask.
A 10-minute intro call is an easy “yes.”Gatekeepers aren’t blocking you — they are filtering people who sound unsure.
Confidence gets you through.Objections are just questions.
Answer simply → return to asking for the appointment.Speak like you expect to be transferred.
Tone creates authority.
2. The Call Flow
Follow these steps in order every time:
Get past the gatekeeper
Open the call (simple introduction)
Ask if they are taking new jobs
Give the simple pitch
Ask if they are open to trying a new source
Book the appointment
Confirm the time and end the call
3. Gatekeeper Bypass
Use these lines to reach the owner:
A) Ask who handles the work:
“Hey, can you tell me who handles your solar installs / roofing jobs?”
B) If they ask what it’s about:
“It’s a quick question about new jobs.”
C) If they push for more info:
“Won’t take long. Is the owner around?”
Stay calm and brief.
4. Decision Maker Opener
“Hey, this is <name>. I’ll keep it quick.”
Ask the qualifying question:
“Are you still taking on new solar installs / roofing jobs in <city>?”
If yes, continue.
If no, ask when they expect to take new jobs again.
5. The Simple Pitch
“Okay, good.
We send you real homeowners who want solar or roofing work.
The leads are exclusive to you.
No contracts.
You just pay per lead.”
Stop talking. Let them respond.
6. Soft Qualifying Question
“Are you open to trying a new lead source?”
7. The Close
This is your only goal on the call.
“Alright. Let’s set up a quick 20-minute intro call with my team.
Would morning or afternoon work better for you?”
Alternate versions:
“Let’s do a quick 20-minute intro call so you can see how it works. Would morning or afternoon work better for you?”
“I have time for a 20-minute intro call at 10 AM or 2 PM. What works better?”
“Would you prefer to do the 20-minute intro call today or tomorrow?”
Once they choose:
“Perfect. I’ll lock that in.”
8. Objection Handling
→ Use short answers only.
→ Always return to booking the 20-minute intro call, unless the lead is disqualified.
1. “We already have a lead provider.”
“No problem. Many companies do. This is just to compare.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
2. “Not interested.”
“All good. Do you not buy leads at all, or are you happy with what you have now?”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
3. “Send me information.”
“Sure. The call helps us send the right info.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
4. “We don’t buy leads.”
“Got it. We only work with companies that buy leads, so this probably isn’t a fit.
Thanks for your time and have a great day.”
Setter: Move to Disqualified – Wrong Fit.
5. “We don’t need any more leads.”
“Understood. Many companies say that until they see our exclusive system.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
6. “How much do the leads cost?”
“We go over pricing on the call so it’s clear and simple.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
7. “We’re too busy right now.”
“Totally fine. That’s why it’s a quick 20-minute intro call.”
Return to close: “Would morning or afternoon work better for you?”
8. “We tried buying leads before — didn’t work.”
“Many companies say that before switching to exclusive leads.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
9. “Where do your leads come from?”
“The strategist explains that on the call so it’s clear.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
10. “Is this a contract?”
“No, there are no contracts. The intro call just explains how it works.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
11. “Just email me something.”
“I can, but the call makes sure we send the right details.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
12. “What’s your company name again?”
“We’re Leadbreakers — an agency based out of Toronto, Canada.
We send exclusive homeowner leads to solar and roofing companies.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
13. “Who are you? How did you get my number?”
“I’m a business development representative for Leadbreakers. We found you online and reached out.”
Return to close: “Would morning or afternoon work better for a quick 20-minute intro call?”
14. “Call me back next week.”
(This is now #14 because we removed the old one.)
“Sure. What works better for the 20-minute intro call — morning or afternoon next week?”
Lock the time.
9. Do and Don’t List
Do:
Talk slowly
Keep calls short
Use simple words
Stay calm
Ask one question at a time
Always go back to booking the 20-minute intro call
Don’t:
Explain how leads are generated
Talk about pricing
Oversell
Let the call run long
Argue
Talk too fast
10. Good Example
“Hey, I’ll be quick.
We send real homeowners who want solar.
You only pay per lead.
Are you open to trying a new source?
Okay great — would morning or afternoon work better for a quick 20-minute intro call?”
11. Bad Example
“Hey, so we run Facebook ads and Google ads and funnels and we generate leads and we could help you grow your business…”
Too long. Too confusing.
The owner will hang up.
12. Practice Drills
Do these at the start of each shift:
Say the opener 10 times
Say the pitch 10 times
Say the close (20-minute version) 10 times
Practice each objection 5 times
Repetition builds confidence.
13. Success Checklist
You know you're doing well when:
Calls are short
You sound calm and clear
You follow the script
You ask simple questions
You return to the close after every objection
You book at least 2 appointments per day