Lead Cleaning Happens DURING Calling (Not Separately)
You clean leads as part of your calling workflow.
This keeps the pipeline accurate, organized, and more profitable over time.
Leadbreakers One-Touch Clean Rule
Every time you touch a lead, you must improve it.
Call → Update GHL Pipeline Stage → Clean Missing Info (≤45 sec) → Move On
Fast, clean, consistent execution creates predictable appointments.
Outbound Pipeline Definitions Table (Read Before Updating Stages)
This table explains exactly when to use each stage and why it exists, so you always know where to place a lead.
Pipeline Stage | When to Use It | Why This Stage Exists |
|---|---|---|
1. New Lead | No calls yet. | Starting point for all leads. |
2. Attempted Contact – No Answer | After calling and nobody answers. | Tracks early attempts; keeps call rotation clean. |
3. Spoke to Gatekeeper | Reached someone who is not the decision-maker. | Separates gatekeeper loops from real conversations. |
4. Spoke to Decision-Maker (Not Booked Yet) | Spoke to the owner/DM but didn’t book. | High-value stage for coaching and follow-up strategy. |
5. Interested – Needs Follow-Up | DM is positive but not ready to book. | Warmest leads; highest follow-up priority. |
6. Appointment Booked | Appointment fully scheduled and confirmed. | Setter’s job is done. Automation moves this to Sales Pipeline. |
7. Bad Number / Invalid Contact | Number is wrong, disconnected, or not usable. | Critical for removing bad data from active call rotation. |
8. Not Interested – Still Qualified | DM says “not now” but is a good fit. | Used for long-term nurture/recapture campaigns. |
9. Disqualified – Wrong Fit | Business is not a match or is closed. | Permanently removes the lead from all dialing. |
10. Unreachable – Retry Later | Multiple no-answer calls but number is valid. | Moves long-term unreachable leads out of daily queue for future recycling. |
What Must Be Cleaned After Every Call Attempt
A. Update the Pipeline Stage (Mandatory)
Move the lead into the correct stage immediately.
B. Company Status
Update if you discover they are closed, wrong vertical, wrong geography, not a good fit, etc.
C. Decision-Maker Information
Add or update DM name, title, or LinkedIn.
D. Phone Number Accuracy
Wrong → move to Bad Number
Disconnected → Bad Number
New number → add immediately
E. LinkedIn Profile
Add if missing or clearly outdated.
(≤45 seconds — stay fast.)
The ≤45-Second Rule
Lead cleaning must be fast:
Max 30–45 seconds
No deep research
No delays
No “fix later” tasks
Your priority is ALWAYS calling.
End-of-Shift Lead Quality Checklist
Before ending your shift:
✔ All leads touched today have correct pipeline stages
✔ All bad numbers moved to Bad Number / Invalid Contact
✔ All missing DM info added
✔ LinkedIn profiles updated
✔ No leads left incomplete
✔ All booked appointments logged correctly
This ensures your pipeline becomes cleaner and more profitable every day.
Final Summary
Success comes from:
High call volume
Fast execution
Clean, accurate data
Proper pipeline management
Consistent daily habits
Applying the One-Touch Clean Rule
Master this system → reliably book 2+ appointments/day.